Strategic Modelling and Business Dynamics: A feedback systems approach

Strategic Modelling and Business Dynamics: A feedback systems approach

Category : News

The second edition of Strategic Modelling and Business Dynamics: A feedback systems approach by John Morecroft has recently been published. This new edition also offers a rich Learners’ website with models, articles and videos, as well as a separate Instructors’ website resource, with lecture slides and other course materials.

For more information about the book, please go to www.wiley.com/go/strategicmodelling2e. There is a sample chapter available here


System dynamics based credit card market simulation

On November 19, David Starr (Cooper Human Systems) and Sharon Els (PA Consulting Group) will present a live Webinar that tells the story of a project carried out for MasterCard and the performance improvements that resulted.  The SD model to be discussed in the presentation enabled the identification 0f strategies that drove structural change. More details here.


Using system dynamics to predict new technology adoption…and more

Category : News

Rob Nachtrieb, from Lutron Electronics, recently posted on the MIT Executive Insights blog about system dynamics.  Rob, who has co-taught System Dynamics with Professor John Sterman, discusses a range of applications from better understanding market dynamics through to projecting the lifespan of a business.


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