Tag Archives: business

Strategic Modelling and Business Dynamics: A feedback systems approach

The second edition of Strategic Modelling and Business Dynamics: A feedback systems approach by John Morecroft has recently been published. This new edition also offers a rich Learners’ website with models, articles and videos, as well as a separate Instructors’ website resource, with lecture … Continue reading

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System dynamics based credit card market simulation

On November 19, David Starr (Cooper Human Systems) and Sharon Els (PA Consulting Group) will present a live Webinar that tells the story of a project carried out for MasterCard and the performance improvements that resulted.  The SD model to be discussed in the presentation enabled … Continue reading

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Using system dynamics to predict new technology adoption…and more

Rob Nachtrieb, from Lutron Electronics, recently posted on the MIT Executive Insights blog about system dynamics.  Rob, who has co-taught System Dynamics with Professor John Sterman, discusses a range of applications from better understanding market dynamics through to projecting the … Continue reading

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