As part of our 20th anniversary the Chapter Policy Council decided to introduce a new annual Outstanding Contribution award.
This award recognises those who have supported the development of the field of System Dynamics in the UK and/or have contributed their time and energy to supporting the activities of the UK Chapter
The recipient of the award is decided by the Policy Council of the UK Chapter.
John Morecroft is a leading expert in strategic modelling and system dynamics and has co-edited three books and published a widely used system dynamics textbook, Strategic Modelling and Business Dynamics.
John is a Past President of the International Society and one of its Founding Members. He is a recipient of the Jay Wright Forrester Award.
He has led applied research projects for international organisations including Royal Dutch/Shell, AT&T, BBC World Service, Cummins Engine Company, Ford of Europe, Harley-Davidson, Ericsson, McKinsey & Co and Mars.
He has taught system dynamics, problem structuring and strategy in MBA, PhD and Executive Education programmes.
Instrumental in forming the UK Chapter, former President of the UK Chapter and presented over 8 times at UK chapter events, students have been past recipients of the student award
Department of Management, University of Bristol
Brian’s main research interest is in the application of system dynamics simulation models to policy-level issues in economics, business, health and public policy generally.
He has had many publications in the fields of OR and SD. In 1991 he was awarded the President’s medal of the OR society for a paper (jointly authored) on SD modelling of the consequences of the spread of HIV and AIDS. In 2005 he was awarded the OR society’s Goodeve medal for a joint paper on SD applied to health service modelling.
He was co-editor of the book ‘Discrete-event simulation and system dynamics for management decision-making’.
From 2002-2011 he was the Executive Editor of the System Dynamics Review and is the Section Editor for System Dynamics in the Encyclopaedia of Complexity & Systems Science.
Past President of the Economics Chapter of the International SD Society.
Presented at over 8 UK Chapter events, the first of which was in 1996 and most recently last year, past President of the UK Chapter, students have been past recipients of the student award