Wed 16 November: Joint meeting of the Defence and Simulation Special Interest Groups ( UK Operational Research Society)

Venue: Cranfield University, Shrivenham
Date: Wednesday, 16 November 2016 at 10:00 – 16:00

This joint session between the UK Operational Research Society Defence Special Interest Group and Simulation Special Interest Group will review current trends and challenges in Defence Simulation, and discuss the impact of the rapidly emerging areas of hybrid simulation and (big) simulation analytics.  Presentations in these areas will be followed by a panel discussion which will capture near and far term trends and challenges.  This is a great opportunity to find out what’s going on in these areas and to join and exciting debate.

Further details here

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Vacancy: Student Representative

The UK Chapter of the System Dynamics Society are now seeking applications for the student representative vacancy on the Policy Council aimed at promoting system dynamics within the post-graduate communities of UK universities.

The role involves helping engage other students in research using system dynamics and coordinating entries for the annual conference usually held in April.  You will be involved in organising the student colloquium presentations (talks and posters) plus the student prize award (adjudicated student papers against system dynamics contributions to knowledge and practice).

All are welcome to apply by emailing a short curriculum vitae giving contact details and a paragraph on how you would develop student contacts in the system dynamics community across the UK.

Please send your electronic applications on or before 31 October 2016 to

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World Organisation of Systems and Cybernetics” (WOSC) in Rome, Italy, 2017

Some news you may find interesting.  The “World Organisation of Systems and Cybernetics” (WOSC)” to be held in Rome, Italy, Jan 25th – 27th 2017, has a theme and track regarding System Dynamics:  “Think outside the box with Systems Dynamics“. The call for abstracts can be found here.

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Job Opportunity: Technical Officer – Scientific Research – Electro-mobility market agent modelling

We have received a vacancy notice on a job opportunity as “Technical Officer – Scientific Research – Electro-mobility market agent modelling” at the Institute for Energy and Transport (IET) of the European Commission’s Joint Research Centre.

Candidates interested in the published position should introduce an application form through the JRC recruitment web site

(Code: 2016-IPR-F8-FGIV-7409 – ISPRA)

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Networking Event – The Cumberland Initiative – London Wednesday 6 July 2016

THEME : The Cumberland Initiative, modelling and simulation in healthcare, and System Dynamics

VENUE:  Royal College of Nursing, Cavendish Square, LONDON

DATE:     Wednesday 6 July 2016

TIME:      16.15 – 18.00


The Cumberland Initiative is a unique collaboration between academics, modelling and simulation practitioners, and the healthcare sector in the UK, led by Professor Terry Young of Brunel University as:

“a movement to encourage systems thinking, simulation and modelling of healthcare scenarios to improve NHS quality of care delivery and save money.”

This networking event will include some input from Terry Young about the aims of the Cumberland Initiative followed by a discussion of how System Dynamic modelling and simulation can contribute to this agenda.

Admission is free, but you must register (on Eventbrite, see below) so that we know how many people to expect; and please remember to de-register should your plans change.

Tea and coffee will be available from 4.15, and we will start at 4.30, finishing no later than 6.00, when we will adjourn to a nearby bar for refreshments and food (at participants’ own expense!).

This event is for members of the SD society and anyone else interested in system dynamics or healthcare strategy.




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A call for papers for a special issue on System Dynamics

A call for papers for a special issue on System Dynamics has been posted in Journal of Simulation.

Here is the link to the word document

and to the journal website

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2016 Student Prize

Oluwasegun Aluko (University of Leeds)

The winner of the student prize was Oluwasegun Aluko from the University of Leeds for his paper “A Model for the Evaluation of Transport Safety Policies in Commercial Motorcycle Operation in Nigeria”.

2016 Student Prize

There were five full paper entries for the student prize, covering a range of system dynamics applications in business, the environment and the housing market. The papers were assessed on four criteria: dynamic problem formulation, justified use of the system dynamics methodology, model results and implementation, and contribution to knowledge. All entrants gave presentations of their work to the UK System Dynamics Chapter Annual Conference and received feedback from the judging panel with a view to publishing their work.

Three features of Oluwasegun Aluko’s work stood out. Firstly, the range of policy changes that gave insight into how the driver behaviour could be improved. Secondly, the data extraction methods used. Semi-structured interviews with drivers were used in model construction and calibration. Thirdly, the potential transferability of the model to other forms of commercial taxi services across many developing countries where the operational issues are similar.

Although Oluwasegun could not be there to receive the prize, it was received on his behalf by his PhD supervisor, Dr Astrid Güehnemann, who also presented his work to the chapter conference. The policy council send their congratulations to Oluwasegun, and wish him the best in his future career.

A copy of his presentation is available from

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2016 Geoff Coyle Medal Winner

Chris Spencer (Strategy Dynamics)

Chris Spencer has been awarded the 2016 Geoff Coyle Medal for his work in developing the Sysdea System Dynamics software, which makes System Dynamics modelling properly accessible to practically anyone.

Coyle Prize 2016

Simon Shepherd (Left), the UK Chapter President, presenting the Geoff Coyle Medal to Chris Spencer (Right)

Chris’ browser-based approach brings System Dynamics modelling squarely into the 21st century and exploits all the benefits of the Cloud.  Chris has also clearly put much thought into ease-of-use and demystification of preceding approaches, not only to modelling but also to the practicalities of System Dynamics.  In a nutshell, he has created a simulation package that is easy to understand.  Because it is shareable and browser-based, there is nothing to install and there is no barrier to looking at, running and understanding models by people with no training in System Dynamics or System Dynamics software. Novices can open the web app and create working models with much more efficiency than ever before.

There are two outstanding features of the Sysdea software that justify the award of the Geoff Coyle prize to Chris Spencer. First, the speed with which models can be created. The design concept makes model building fast and easy. Second, the ease of sharing the models, either finished for review or in co-creation.  This is a great benefit in teaching, as well as for practical business applications and even scientific use.  Chris Spencer is highly deserving of the prize and the policy council have no doubt that Geoff Coyle, once recovered from the shock of how easy Sysdea makes System Dynamics, would agree wholeheartedly.

The Sysdea software, for which Chris has been awarded the Geoff Coyle Medal, can be found at In addition the Sysdea User Guide can be downloaded from, and there are more resources at A copy of the presentation Chris gave at the conference is available from

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Past Events: 2016 Conference Presentations

Annual Conference 2016

THEME : System dynamics for developing strategy in the real world
VENUE: The Shard, London
DATE: Thursday 14th April (12:00 to 17:00) and Friday 15th April (8:45 to 16:00)

Conference Proceedings


The Powertrain Technology Transition Market Agent Model (PTT-MAM) and application to EU transport policy.

Gillian Harrison and Christian Theil (Joint Research Centre)

Are all swans white?: Improving the Adaptive Response of British Telecom through the transformative fusion of cybernetics, systems dynamics and social capital

Steve Brewis CEng (Chief Research Scientist, British Telecom)

OSCAM: 20 years of making better operating and support cost estimates of fleets of ships and aircraft for the US Department of Defense

Stephen Curram (Decision Analysis Services Ltd)
Brittany Basilone (United States Department of Defense)

Modelling the economy as if real data matters

Simon Roberts (Arup)
Colin Axon (Brunel University)

From problem-solving to problem-prevention with model-based management

Kim Warren (Strategy Dynamics)

Geoff Coyle award

Winner: Chris Spencer



Behavioural Operational Research: The contributions of System Dynamics

Martin Kunc (Warwick Business School)

Practical group model building

David Carter (Plymouth University)

Jennifer Morgan (Cardiff University)

Student presentations

A ‘small-world’ Stock-Flow Consistent (SFC) economics flight simulator in system dynamics with questions of methodology, pedagogy and impact

Neil Smith (Plymouth University)

A simulation approach to the evaluation of shared service centres

Gregory Asante (University of Bedfordshire)

Integrating GMB and Gaming to Tackle Fragmentation in the U.K. Housing Sector

Shane Carnohan (European Master in System Dynamics) 

A Model for the Evaluation of Transport Safety Policies in Commercial Motorcycle Operation in Nigeria – WINNER OF THE STUDENT PRIZE

Oluwasegun Aluko (University of Leeds)

System Dynamics assessment of renewable integration in island electricity systems

George Matthew  (Open University)

Modelling homeowners decisions to renovate their homes to be energy efficient

Yekatherina Bobrova (University College London)

Poster Session

Modelling Dementia Care and the Support of Informal Carers in Tower Hamlets

Stuart Maxwell

Model Building with Soft Variables

John Hayward, Rebecca Jeffs, Leanne Howells and Kathryn Evans(University of South Wales)

Online Collaborative Simulation Platform

Peter Lacey (WSP, in association with Brunel University & Isee Systems)

The Dynamics of School Choice

David Carter (Plymouth University) 

Building a Strategic Framework for Identifying Patterns of Relational Value (Rv) in Different Health and Care Settings

Dr Paul Grimshaw (University of Leeds); Peter Lacey (WSP); Prof. Linda McGowan(University of Leeds);  Dr Elaine McNichol (University of Leeds)

Horizon 2035: The role of SD in developing a vision for the health, social care and public health workforce in England

Siôn Cave (DAS Ltd) & Tom Lyscom, Graham Willis, Matt Edwards and John Fellows (Centre for Workforce Intelligence)

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Strategic Modelling and Business Dynamics: A feedback systems approach

The second edition of Strategic Modelling and Business Dynamics: A feedback systems approach by John Morecroft has recently been published. This new edition also offers a rich Learners’ website with models, articles and videos, as well as a separate Instructors’ website resource, with lecture slides and other course materials.

For more information about the book, please go to There is a sample chapter available here

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